India Sourcing Network

SoxyToes - Socks in eye-popping designs and functional innovation

About SoxyToes

SoxyToes was launched with an initiative to revolutionise our ankle-hugging friends.

Founder Ayush Goenka has 25 years of experience in the socks industry, while Co-Founder Vidushi Kanoria’s enthusiasm to design creates an experience personal for each shopper! Their end-to-end operations including sourcing of raw materials are executed in India. 

Whether you go for argyle, plaid, polka dots, funky aliens, or umbrellas, they’ve got you covered for all weather and situations. 

They use a number of materials including cotton (carded cotton, superfine pima, organic, fairtrade, recycled), mulberry silk, bamboo, viscose, rayon, Modal, wool, acrylic and wicking polyamide.

Among their notable specialty socks are aloe vera infused socks, scented socks, silver finish, among others.  


Wide range of socks:
– Casual
– Performance enhancing
– Corporate
– Athletic
– Wellness infused
– Travel & comfort
– Health

Meet the Founders

Soxy toes India sourcing network

Aayush Goenka, Founder

Aayush has a strong commerce background from SRCC, Delhi followed by 30 years of rich experience in family businesses in soft drinks, engineering and textile industries. With 20+ years experience in the sock industry, one can surely call him a sock smith with the confidence to pursue a market domination strategy in the ‘noticeable socks’ niche. He is now working full time with team Soxytoes – all our shark tank ideas come from his sock-preneurial brain.

Vidushi Kanoria Co-Founder & Marketing Lead

Vidushi is an MBA from SIBM, Pune and was part of Inside IIM’s 50 Most Recruitable MBA Graduates in India – Class of 2017. She takes care of all our brand building and customer acquisition initiatives. She uses her creative knack, penchant for great design and her careful eye-for-detail to curate an experience personal to each shopper!

Contact Soxy Toes

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